In other words, legacy media is collapsing at the very moment that alternative platforms are booming. I’m doubling my audience in 2023 (up more than 120% year-on-year), but the Stripe numbers indicate that this is happening everywhere in the alt culture. … I hear every day from people asking me to share what I’ve learned from running a successful Substack. But the folks approaching me are all involved in new media platforms. I never get asked a single question about Substack from mainstream media people (although they are always asking me to contribute). They obviously believe that they have nothing to learn from the microculture.

🗞️ Tension Between Micro Culture and Macroculture. This is easily among the post important things I’ve on this in recent memory and well worth your time.